. : About the Bring It. Live It. Movement : .

Before he lost his battle with brain cancer, Dominic Ambriz did everything he desired to do in his life.  He graduated from BHS & OTIS College of Art & Design, was a  toy designer for Mattel, a competitive triathlete, marathoner and wrote a children's book for his niece.  Courageously he accomplished most of these things after he was diagnosed in 2005.  Only twenty-four at the time, Dominic made the commitment to fight his cancer as aggressively as he could, seemingly challenging it everyday, with the philosophy of Bring It.

The philosophy is simple, whatever comes...chemo, sickness, radiation, needles, and ultimately death...face it head-on with determination, strength & humility.  Once Dominic lost his fight in August 2008, the Bring It lifestyle turned into the Bring It. Live It. lifestyle & it has now become a culture to those that loved him.  In a little more than a year, his friends & family have emerged to live this lifestyle with marriages, marathons, births, new jobs, relocations, cancer remissions, mud runs, engagements, new homes, world travel, and triathlons.  It was a tough year, but the Bring It. Live It. philosophy has served as a way to honor Dominic and have him live on.

-Marshall Coyle

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